Amway (no)

A PARTNERSHIP BETWEEN WORLD-CLASS LEADERS THAT SHOWS HOW ACHIEVING PEAK PERFORMANCE IS WITHIN EVERYBODY’S REACH

Milan, March 18th 2010 – NUTRILITE™, the world’s leading brand of vitamin, mineral, and dietary supplements* and MilanLab the Research Center within the world’s most successful football club, presented today in Milan, Italy, their scientific collaboration, a new landmark in the field of research applied to nutrition and sports. As partner NUTRILITE shares with AC Milan its first-class scientific knowledge with the goal of leading soccer players to their optimal health also through nutrition. As part of the project, a personalized diet, rich in fruit and vegetables and with proper supplementation, has been developed for each athlete, with specific recommendations on timing and conditions provided by NUTRILITE experts. An approach that is accessible to all, in which a personalized diet is a strategic element to achieve excellent physical condition.

“NUTRILITE and AC Milan, through MilanLab, share the personalized approach to achieving optimal wellbeing”, stated Monica Milone, Corporate Affairs Area Manager Europe for Amway. “NUTRILITE guarantee excellent qualitative and scientific standards. This is the basis of the trust upon which we have built our successful cooperation”.

A customized nutritional program is developed on the basis of the results of blood and genetic tests, lifestyle and nutritional questionnaires. The results are then analyzed and processed within the NUTRILITE Health Institute, in the US, where an assessment of the nutritional needs required by each single soccer player to achieve an optimal performance is made.

NUTRILITE experts Micheline Vargas, Nutrition Research Scientist, and Duke Johnson, Medical Director NUTRILITE Health Institute, met all the soccer players to illustrate their personalized program. “Nutrition, science, mutual admiration and trust are at the basis of being partners with MilanLab and the Team”, underlined Micheline Vargas. “The program was launched after we presented the scientific evidence at the core of NUTRILITE’s approach to diet and supplementation. The soccer players particularly appreciated the natural ingredients from organic farming that distinguish our products”.

“The team is following the suggested nutritional and supplement program and the data we have collected so far show evident beneficial results”, stated Daniele Tognaccini, MilanLab Project Leader and Responsible for strength & conditioning. “The soccer players reported a decrease in fatigue and in muscular cramps during soccer practice and games. Recent laboratory tests showed improvements in the values of the majority of players following the recommendations, such as an increase in Vitamin D levels”.

Healthy eating and dietary supplements are key for amateur and professional athletes. However, they play an even more important role for non-athletes. Today’s frenetic lifestyle often leads us to eat incorrectly. In this case natural vegetal supplements can contribute to filling the gaps of an unbalanced or incorrect diet and can play an important role in promoting the individual’s overall well-being.

* data based on 2008 sales supported by research by Euromonitor International.

NUTRILITE, the world’s leading brand of vitamins, minerals and dietary supplements** is the institutional sponsor of AC Milan and the official supplier of dietary supplements for the team. From seed to final serving, NUTRILITE controls every phase of the production quality. NUTRILITE is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms. The four organic farms are in California, Washington State, Mexico and Brazil.

**Data related to 2008 sales figures, supported by research by Euromonitor International.

Amway, founded 50 years ago, is a pioneer and leader of the direct selling industry, develops, produces and distributes over 450 products, especially in the nutrition and wellness segment with the NUTRILITE brand. The distribution network amounts over 3 million direct sellers.

For over 100 years AC Milan soccer Club has been a synonym for soccer, entertainment, emotions and victory. AC Milan team has won the highest number of trophies in the history of any soccer team. Since its birth in 1899, AC Milan has won 3 European / South American Cups, 1 FIFA World Cup, 7 Champions League Cups, 5 European Super Cups, 2 Cup Winners’ Cups, 17 League Titles, 5 League Super Cups, 5 Italian Cups.

AC Milan is today one of the leading companies in the field of entertainment, producing sports shows aimed at millions of people all over the world.

Press Kit

Images

For print quality images please contact Mette Bettina Henius, Corporate Affairs Scandinavia, The Netherlands and Belgium at +45 40 60 49 59.

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